According to FEMA, 40% of businesses fail to reopen after a disaster (flood, fire, hurricane, blizzard or earthquake). Businesses that lose such critical data are likely to file for bankruptcy within a year.
Don’t let your customers be part of the statistic. In an emergency, they want to thank a well-crafted and tested data disaster recovery and business continuity plan for remaining open.
For any business, the most important resource is data. Proactively protecting it, especially from natural as well as unforeseen man-made disasters, needs to be more of a requisite as opposed to an optional afterthought.
Are your customers prepared for a disaster? Follow Unitrends’ 7 critical components that will ensure they are protected.
- Implement a Disaster Recovery and Business Continuity plan. It isn’t enough for your customers to just establish a plan and forget about it. Businesses need to continuously monitor the plan and ensure all components are implemented effectively while updating frequently.
- Communicate the plan to all employees. Your customers should make sure each of their employees are aware of the disaster recovery plan and know their specific roles in the event of a worst-case scenario.
- Test the plan frequently. How often do your customers test their disaster recovery system? They should come accustomed to testing, preparing and practicing under conditions that simulate actual emergency circumstances in order to identify potential threats and to overcome unexpected obstacles.
- Assess disaster drills meticulously. Reviewing the results of drills will improve performance and improvisations to existing recovery procedures.
- Make backup site accessible. It’s a common mistake for business owners to have backup sites just a few miles away from their primary operation center. However, in the event of a natural disaster, both locations would crumble under the same threat. It makes better sense to advise your customers to have backup sites and redundant servers located miles apart, but at the same time, can be accessed easily through alternate paths.
- Explore cloud based backup. Server virtualization is an effective way to achieve redundant systems. Cloud based backup alone can speed up the disaster recovery process, allowing your customers to bounce back with renewed vigor minutes after an unfortunate catastrophe.
- Leave it to the pros. Finally, encourage your customers to trust their disaster recovery plan to a trusted professional who is in a better position to understand the needs of your business and augment the capabilities of your IT department.
Ready to introduce an all-in-one enterprise backup and disaster recovery to your customers? Click here to learn more about Unitrends has to offer.
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