CloudGenix has unveiled a new program to help partners land the new wave of SD-WAN customers.

The San Jose, California-based company on Wednesday announced the G2 Partner Program, which favors partners that want to shed the “box-pusher” label. The program boasts zero channel conflict, “proactive” investment in market development funds (MDF) and lead generation, and sales and engineering resources.

CloudGenix CEO and founder Kumar Ramachandran said most vendors require that new channel partners close multiple deals before becoming eligible for MDF. He said CloudGenix offers a much quicker MDF qualification process.

“We know the market is here and now. We know we have the best product possible in the marketplace. So let’s go ahead and offer every partner of ours substantial MDF dollars upfront,” Ramachandran told Channel Partners.

Each channel partner will have access to an enterprise sales director, an enterprise sales engineer and a business development representative from CloudGenix. And Ramachandran said no partner will face channel conflict, as the company sells 100% through the channel.

Read the full article by channel partners HERE.

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